How First Choice Facilities Uses Yeti Software to Boost Efficiency and Sales

First Choice Facilities’ Success Story

First Choice Facilities (FCF) is one of the fastest-growing exterior maintenance providers in the U.S., offering a full suite of services including snow management, landscaping, window washing, parking lot maintenance, power washing, roofing, and hardscape installation. Founded in 2011 in St. Louis, Missouri, FCF now serves thousands of client locations across 15 states, from local properties to multi-location national brands.

What sets FCF apart is its relentless focus on client relationships and service quality. By combining top-tier work with efficient systems and transparent reporting, FCF has earned a reputation as the go-to provider for dependable,

The Challenge

In its early growth stages, FCF recognized that manual tracking systems and fragmented tools were not sustainable. Managing client data, dispatching crews, tracking services, and generating invoices across thousands of sites demanded a centralized, robust software solution. 

Over several years, FCF explored numerous platforms—each offering individual benefits but none fully addressing their unique operational needs. The company even considered building a proprietary system.

That changed when Dakota Danielson, VP of First Choice Snow Management, came across Yeti Software—widely recommended in professional snow and landscape management forums. After a personalized demo from Yeti’s founder, Kevin Spielman, it became clear that Yeti Software was built by people who deeply understood the industry.

Because Yeti originated from a snow removal company itself, the platform addressed the real-world, day-to-day challenges that contractors face. It was the comprehensive, contractor-focused solution FCF had been looking for.

The Solution

Since adopting Yeti Software, FCF has transformed both its internal operations and client-facing service model. What used to take hours of manual effort—service logging, quality control, payroll prep, invoicing—can now be completed in real time through a centralized, mobile-friendly platform.

Real-Time Visibility, Smarter Dispatching
“Yeti has become an indispensable part of our day-to-day operations. I use it to dispatch and manage every crew route,” says Keating Rohlfing, St. Louis Dispatch Manager. “Our drivers simply log into the app to view their assigned sites. I can see how long they’ve been on-site, what issues they’ve encountered, and if necessary, adjust coverage in real time. It keeps everything running smoothly, even during chaotic storms.”

Accountability and Client Confidence
“I now have real-time insight into the quality of work across all sites,” says Aaron Price, VP of Facilities Management. “Seeing site photos and service logs instantly gives me the confidence that our teams are delivering on expectations. It’s useful year-round—for snow events and every other service we provide.”

Transparent Reporting that Reduces Risk
Clients have also benefited from Yeti’s reporting capabilities. “It’s cut down on unnecessary phone calls,” notes Jason Staube, Chicago Market Branch Manager. “Clients can see when their sites were serviced, and they love the automated reports, which help mitigate liability. Internally, I can track crews and give accurate ETAs—it’s a win-win.”

Safety and Operational Focus
FCF has eliminated the need for constant phone check-ins with crews in the field. “Yeti tracks our teams automatically, which means they can focus on doing their jobs safely,” says Stormy Madden, National Account Manager. “And the detailed email summaries at the end of each job give everyone peace of mind—and proof of work.”

Scaling Made Simple
In the past year alone, FCF has launched new satellite branches in Denver, Columbus (OH), and Milwaukee. According to Danielson, “Yeti has been key to that growth. We can monitor job progress and proactively adjust based on client priorities—even mid-storm. Plus, end-of-event reporting and payroll processes are now streamlined, saving us hours.”

With Yeti Software, FCF has consolidated multiple tools into one centralized platform. Productivity is up. Communication is smoother. Sales have increased. And implementation was fast and seamless across teams.

Ready to See What Yeti Software Can Do for You?

Whether you’re managing a few dozen sites or thousands across multiple states, Yeti Software gives you the tools to work smarter, respond faster, and deliver better service with less stress.

Book a demo today!

The Importance of Weather Forecasting in Snow Removal: A Pro’s Guide to Staying Ahead of the Storm

When running a snow removal business, a simple key to success lies in the ability to predict, plan, and respond to changing weather conditions. Whether it’s managing residential driveways or commercial properties, efficiency and reliability depend heavily on the capacity to anticipate and adapt to the weather. Snow removal services have become increasingly reliant on accurate and timely weather data. By harnessing the power of advanced weather monitoring technology, businesses can provide better service, and improve safety, while saving both time and money. 

Why Weather Forecasting is Crucial for Snow Removal

At its core, weather forecasting gives snow removal businesses the ability to anticipate hazardous conditions before they hit, which is crucial for maintaining the safety and accessibility of the properties you serve. Snowstorms, freezing rain, and ice buildup can cause significant disruptions, not only to your clients but also to your team’s operations. By staying ahead of the weather, you can mitigate these risks.

The importance of weather monitoring cannot be overstated. It’s not just about knowing when it will snow, but also about tracking temperature changes, precipitation rates, and the potential for ice accumulation. Advanced forecasting tools allow you to stay informed with up-to-the-minute data, making it easier to plan routes, prepare your equipment, and deploy your team with precision. Accessing historical data can help plan and prepare in tandem with the forecasted weather. 

Real-Time Weather Updates for Dynamic Decision-Making

The unpredictable nature of winter weather makes it essential to have access to real-time weather updates. When snow starts falling, conditions can change rapidly, and what might have seemed like a routine job can quickly become a challenging situation. With live weather updates at your fingertips, you can adjust plans in real time to ensure that your team is always on top of the latest developments.

For instance, if a forecast calls for light snow but then shifts to heavier snowfall or freezing rain, you need to know immediately. This allows you to reallocate resources, adjust your schedules, and ensure that all of your clients are taken care of efficiently. Many modern snow removal services now rely on weather apps and platforms that provide 24-hour and 72-hour forecasts, helping them plan ahead and allocate resources accordingly.

In fact, having access to detailed 72-hour forecasts is a game-changer for snow removal companies. It allows you to prepare for potential storms well in advance, stockpile de-icing agents, ensure that your fleet is ready to go, and even proactively communicate with clients about possible disruptions.

Historical Weather Data for Proof of Service and Accountability

One often overlooked benefit of weather forecasting technology is the ability to store historical weather data. Snow removal businesses are frequently required to provide proof of service, particularly in cases where there are disputes over whether snow and ice were properly cleared, or why a service was or wasn’t performed. This can be especially important when working with large commercial clients or insurance companies, where accountability is key.

By maintaining a database of historical weather information, you can offer documented proof of weather conditions during specific timeframes, which is invaluable for verifying that your team completed their work on time. Whether it’s providing documentation for an insurance claim or demonstrating that a property was cleared of snow before an accident occurred, this data serves as a powerful tool for protecting your business and ensuring client satisfaction.

Alerts to Keep Your Team Prepared

Another key feature of modern weather forecasting systems is the ability to set up customized text and email alerts. These alerts are designed to notify you and your team of approaching weather threats, ensuring that everyone is prepared for what’s coming. Whether it’s an unexpected snowstorm, a drop in temperature that could lead to icy conditions, or a sudden blizzard, getting timely notifications is critical for maintaining efficiency and safety.

Alerts can also help manage fleets more effectively. For instance, simply receiving a heads-up about worsening weather, you can ensure that your trucks are stocked, routes are optimized, and your team is ready to respond as soon as the snow starts falling. This proactive approach minimizes downtime and ensures that you can respond to changing conditions like a pro.

Plan Routes and Maximize Efficiency

One of the greatest advantages of integrating weather forecasting technology into your snow removal business is the ability to plan routes and maximize operational efficiency. By knowing exactly when and where snow is expected to accumulate, you can prioritize the areas that need the most attention, reducing the likelihood of bottlenecks or delays.

Route planning becomes significantly easier when you have access to accurate weather data. You can schedule your team in advance, dispatch trucks to the areas that will be hit hardest, and even plan for follow-up visits based on updated forecasts. 

Whether you’re dealing with a light snowfall or a major storm, investing in weather forecasting tools can help you operate more efficiently, reduce costs, all while keeping clients happy. 

The Importance of Pre-Season Inspections

Snowfighters know that actual snow removal is just a fraction of the job. Pre-season inspections are a critical step before the snow season. These thorough assessments are essential for ensuring that equipment is operational, crews are familiar with their routes, and everything is in place to provide seamless service when the snow begins to fall.

Why Pre-Season Inspections Matter

1. Service Documentation
Documentation is essential to so many areas of business, and snow removal is no exception. Keeping detailed records of equipment inspections, maintenance work, and repairs helps teams track the performance of their machinery over time. Documentation also serves as a valuable resource for audits, insurance claims, or addressing client concerns. 

    Inspection forms can standardize the documentation process, ensuring no crucial areas are overlooked. This proactive approach can save time and money by preventing unexpected breakdowns during peak operation times.

    2. Taking Photos
    Visual documentation is a powerful tool for snow removal companies. During pre-season inspections, taking photos of each service site provides visual references for operators and clients. These images can highlight specific challenges, such as tight spaces, obstacles, and unique features that might not be clear from written notes alone. Photos also provide proof of any areas of damage prior to service.

    Photos serve multiple purposes:

    • Training Aid: New crew members can refer to these images to better understand the layout of each site.
    • Problem Identification: Capturing potential issues, like low-hanging branches or uneven surfaces, allows for proactive planning and mitigation strategies.
    • Client Communication: Sharing photos with clients can help clarify service areas and expectations, fostering transparency and trust.

    Integrating visual documentation into the pre-season process ensures that teams are well-prepared and aware of site-specific conditions.

    3. Building Site Maps
    Creating detailed site maps is another crucial aspect of pre-season inspections. These maps act as a guide for crews, outlining the most efficient paths for snow removal and pinpointing key areas that need special attention.

    Key components of effective site maps include:

    • Access Points: Clearly mark where vehicles can enter and exit the property.
    • Hazards: Highlight potential obstacles, such as curbs, landscaping features, or utility covers.
    • Priority Areas: Identify sections that require immediate attention during heavy snowfall, like walkways or emergency exits.

    Comprehensive site maps allow crews can navigate properties more efficiently, reducing the time spent on each job and ensuring thorough service. This level of preparation boosts productivity while simultaneously enhancing safety, as team members can anticipate challenges before they arise.

    4. Familiarizing the Crew with Sites and Routes
    A well-prepared crew is a fundamental asset for any snow removal company. Pre-season inspections provide an opportunity to familiarize team members with their assigned sites, routes, processes, etc… This practice not only builds confidence among workers but also reduces the chances of accidents and miscommunication during snow events.

    Using a route builder can streamline this process. By directly visualizing the most efficient paths for snow removal, companies can maximize productivity while minimizing time spent on each site. This familiarity will prove invaluable during heavy snowfall when quick decision-making is crucial.

    5. Identifying and Addressing Safety Hazards
    Safety is a top priority in the snow removal industry. Pre-season inspections allow companies to identify potential hazards at their service sites before the snow even starts falling. This includes anything from uneven surfaces to low-hanging branches or hidden obstacles.

    By proactively addressing issues, snow fighters can reduce the risk of accidents and injuries, safeguarding both their crew and the property owners they serve. Training sessions can also be held during pre-season visits to reinforce safety protocols and ensure every team member understands how to operate machinery safely.

    6. Enhancing Customer Satisfaction
    Ultimately, thorough pre-season inspections contribute to customer satisfaction. A well-prepared snowfighter can provide timely, efficient, and high-quality service, which builds customer trust and reliability. 

    Customers appreciate knowing that their service provider is proactive and professional, which can lead to repeat business and positive referrals. In an industry where reputation is everything, ensuring every detail is attended to before the season begins can make all the difference.

    7. Ensuing Equipment Readiness
    One of the most significant aspects of pre-season inspections is evaluating the condition of snow removal equipment. Heavy machinery, trucks, and plows endure a lot of wear and tear during snow removal. Regular inspections will identify any potential issues before the first snowfall. 

    Inspecting equipment involves checking vital components such as:

    • Hydraulics: Ensure that hydraulic lines are intact and free of leaks.
    • Blades and Cutters: Inspect for wear and tear, sharpening edges where necessary.
    • Tires and Tracks: Ensure that tires are in good condition and properly inflated, while tracks are free of damage.

    A well-maintained fleet improves safety and enhances efficiency, leading to faster response times when winter weather strikes.

    Boost Revenue with Snow Management Software

    When it comes to snow removal, time is money and efficiency is key. Snow and ice removal is not just about shovels and plows; it’s about leveraging cutting-edge technology to maximize revenue and productivity. Adaptive businesses use snow management software to revolutionize operations, save time and boost revenue.

    Streamline Operations and Enhance Productivity

    One of the most significant advantages of snow management software is the ability to streamline operations. Gone are the days of relying solely on guesswork and manual processes. With the right software, you can efficiently manage your fleet, track job progress in real-time, and optimize routes to increase efficiency.

    Save Time with Automated Processes

    Time is of the essence in the snow removal business. During peak seasons when the weather is unpredictable snow fighters must be adaptable. Snow management software can automate tedious tasks such as scheduling, invoicing, and dispatching. Eliminating manual paperwork and administrative hassles allows for valuable time saved allowing crews to spend more time in the field.

    Maximize Revenue through Strategic Insights

    With digital dashboards and reporting, snow management software provides valuable insights into business operations. Analyzing data such as job profitability, equipment management, and customer preferences can guide informed decision-making. Whether it’s adjusting pricing strategies or identifying new growth opportunities, access to actionable data can pave the way for long-term success.

    Enhancing Customer Satisfaction and Retention

    In today’s competitive market, customer satisfaction is essential. One poor review or reference can easily make or break a deal. Accurate billing and timely communication can aid in providing a higher level of service to customers. Delivering consistent results and exceeding expectations will build trust to nurture long-term relationships and encourage repeat business.

    By embracing software you can transform your business into an efficient and more profitable operation. Investing in technology is not just an expense, it’s an investment into your business’s future. 

    Financial Advice for Field Service Entrepreneurs

    In the fast-paced world of field service management, being financially savvy is just as crucial as industry expertise. Entrepreneurs in the snow and landscaping businesses often face unique financial challenges. Whether managing seasonal cash flows or investing in the right equipment, strategic financial planning is the difference between struggle and success. 

    Essential Financial Advice for Field Service Entrepreneurs

    1. Prioritize Cash Flow Management
    Cash flow is the backbone of any successful business, but for seasonal businesses cash flow management requires extra attention. As certain periods of the year have higher demands and outputs, fluctuating income streams can strain financial resources during off-peak periods.

    Tip: Create a cash flow forecast to anticipate highs and lows. This will help you plan for periods of low revenue and ensure you have enough cash reserves to cover ongoing expenses. Use accounting software to track cash flow in real-time. Consider setting aside a portion of earnings during peak seasons to cushion slower months.

    2. Invest Wisely in Equipment
    Field service companies rely heavily on specialized equipment. Both snow removal and landscaping businesses cannot operate with poorly maintained or broken equipment, which can make or break revenue streams. Proper machinery can enhance productivity, simplify business operations, and minimize repair costs.

    Tip: Assess the return on investment for any new equipment. Try leasing equipment during trial periods before committing to a complete purchase. Additionally, keep up with maintenance to extend the lifespan of your tools, reducing the need for frequent replacements.

    3. Build an Emergency Fund
    Unexpected expenses are an unfortunate part of doing business and often put a strain on finances. An emergency fund can provide a financial buffer, whether it’s a major equipment breakdown or an unanticipated legal issue.

    Tip: Aim to save at least three to six months’ worth of operating expenses. This fund should be easily accessible but separate from your primary business accounts to avoid unnecessary withdrawals.

    4. Leverage Technology for Financial Management
    Modern financial tools can streamline your operations and provide insights that manual methods can’t match. From invoicing software to expense tracking apps, technology can help you maintain better financial visibility and control.

    Tip: Invest in reliable accounting software that integrates with your banking system. This will save time and reduce errors in financial reporting. Also, consider apps that can automate invoice generation and payment reminders to improve cash flow management.

    Snow Plow Management: Key Considerations

    Seasonal Variability
    As the name suggests, snow plow services are inherently seasonal. With revenue predominantly concentrated in the winter months revenue ebbs and flows. Develop a diversified service offering that can generate income year-round, such as off-season equipment rental or lawn care maintenance services. Additionally, create flexible employment arrangements to manage labor costs during off-peak periods.

    Equipment Investment
    Snow plowing requires substantial investment in reliable vehicles and plows. Opt for durable, high-quality equipment even if it means higher upfront costs. Reliable equipment reduces downtime and maintenance expenses and often lasts longer—saving future replacement costs. If purchasing used equipment, ensure it’s in good condition to balance quality and cost.

    Landscaping Management: Key Considerations

    Service Diversification
    Landscaping businesses can benefit from offering a range of services to stabilize income. Expand your offerings to include design, installation, and maintenance services. This can increase revenue streams while building stronger longer-term client relationships.

    Labour Management
    Implement efficient labor scheduling and invest in training to improve productivity. Consider hiring seasonal workers to manage peak demand without committing to year-round salaries.

    Eco-Friendly Practices
    More and more consumers are valuing sustainable practices and businesses. Investing in eco-friendly equipment and promoting sustainable landscaping practices can set your business apart. This will attract environmentally conscious clients while saving costs through reduced fuel and material usage.

    The Importance of Efficiency in Field Service Management

    For field service businesses, timing is everything. Whether it is snow, rain, or other elements your crews must be ready to go and the dispatching of such should be organized. Leveraging time-saving technologies can translate to substantial cost savings and improved productivity. Thankfully, there are numerous ways to make businesses more efficient thanks to the power of technology. 

    The Efficiency Imperative

    Efficiency is not solely about completing tasks quickly. It’s about optimizing resources, streamlining operations, and delivering exceptional service without unnecessary delays. When tasks are time-sensitive and location-specific, efficiency is non-negotiable. Whether it’s responding to a snowstorm or ensuring a client’s garden is immaculate, every minute counts. 

    Importance of Efficiency in Snow Removal

    Effective snow removal isn’t just for convenience—it’s essential to safety. Snow and ice accumulation pose significant hazards to pedestrians and motorists. Snow related hazards and risks make prompt, proper removal a top priority for municipalities, businesses, and homeowners. Inefficient snow removal increases the risk of accidents and leads to disruptions in essential services.

    By investing in technology that optimizes workflows, routes, and dispatches—snow removal companies can minimize downtime, maximize coverage, and ultimately mitigate risks to enhance safety.

    Importance of Efficiency for Landscaping Companies

    Landscaping businesses, too, stand to benefit significantly from improving processes. From project planning and resource allocation, to execution and maintenance, every aspect of landscaping operations can be optimized for improved productivity and profitability. Optimizing workflows, leveraging technology, and empowering field teams can lead to gains in efficiency and customer satisfaction.

    Why Snow Removal and Landscaping Companies Need to Be Efficient

    For service management businesses, efficiency is more than just a competitive advantage.

    Seasonal Nature of Business
    With demand peaking during specific times of the year, inefficient operations during critical periods can result in missed opportunities and revenue loss. By streamlining operations and optimizing processes to maximize productivity, companies can make the most of these limited windows of opportunity, ensuring profitability year-round.

    Client Expectations
    In today’s fast-paced world, clients expect nothing short of excellence from service providers. Whether it’s clearing snow from a commercial parking lot or maintaining a residential garden, customers expect prompt, reliable, and high-quality service. A good business won’t just meet these expectations, but exceed them. Consistently exceeding client expectations fosters continuous customer loyalty and drives referrals.

    Resource Optimization
    Efficient does not only translate to doing more in less time. Efficiency also means doing more with fewer resources. Ultimately, working smarter, not harder. By optimizing routes, minimizing fuel consumption, and maximizing equipment utilization, field service companies can reduce overhead costs and improve profitability. Moreover, efficient resource management also has environmental benefits, contributing to sustainability and fueling corporate social responsibility efforts.

    Harnessing Time Savings for Cost Efficiency

    One of the most compelling arguments for prioritizing efficiency in service management is the direct impact on the bottom line. Time saved is money earned, and in industries where labor costs, equipment expenses, and operational overheads can quickly add up—every minute matters.

    Labour Optimization
    Inefficient workflows often translate to wasted labor hours, as field technicians spend more time travelling between sites or standing by for instructions. By leveraging advanced scheduling algorithms and real-time communication tools, companies can optimize workforce allocation to ensure each team member is properly deployed.

    Equipment Utilization
    Idle equipment is often a sunk cost. Efficient service management involves maximizing the use of assets. By monitoring equipment usage, scheduling preventive maintenance, and leveraging predictive analytics, companies can minimize downtime and extend the lifespan of their investments.

    Faster Response Times
    For industries like snow removal and landscaping, where timely intervention is critical, every minute saved can translate to tangible benefits. By equipping field teams with mobile workforce management solutions and route optimization tools, companies can reduce response times, increase service coverage, and ultimately, enhance customer satisfaction.

    Efficiency is a necessity for survival in today’s fiercely competitive business landscape. For field service companies, where the margin for error is razor-thin and the stakes are high, optimizing service management processes is essential. By embracing technology, empowering teams, and prioritizing continuous improvement, companies can unlock new levels of efficiency, profitability, and customer satisfaction. As the saying goes, time is money—and in service management, efficient use of time can make all the difference.