How First Choice Facilities Uses Yeti Software to Transform Client Communications, Improve Efficiency, an Drive Sales Growth
First Choice Facilities’ Success Story
First Choice Facilities (FCF) is one of the fastest-growing exterior maintenance providers in the U.S., offering a full suite of services including snow management, landscaping, window washing, parking lot maintenance, power washing, roofing, and hardscape installation. Founded in 2011 in St. Louis, Missouri, FCF now serves thousands of client locations across 15 states, from local properties to multi-location national brands.
What sets FCF apart is its relentless focus on client relationships and service quality. By combining top-tier work with efficient systems and transparent reporting, FCF has earned a reputation as the go-to provider for dependable,
The Challenge
In its early growth stages, FCF recognized that manual tracking systems and fragmented tools were not sustainable. Managing client data, dispatching crews, tracking services, and generating invoices across thousands of sites demanded a centralized, robust software solution.
Over several years, FCF explored numerous platforms—each offering individual benefits but none fully addressing their unique operational needs. The company even considered building a proprietary system.
That changed when Dakota Danielson, VP of First Choice Snow Management, came across Yeti Software—widely recommended in professional snow and landscape management forums. After a personalized demo from Yeti’s founder, Kevin Spielman, it became clear that Yeti Software was built by people who deeply understood the industry.
Because Yeti originated from a snow removal company itself, the platform addressed the real-world, day-to-day challenges that contractors face. It was the comprehensive, contractor-focused solution FCF had been looking for.
The Solution
Since adopting Yeti Software, FCF has transformed both its internal operations and client-facing service model. What used to take hours of manual effort—service logging, quality control, payroll prep, invoicing—can now be completed in real time through a centralized, mobile-friendly platform.
Real-Time Visibility, Smarter Dispatching
“Yeti has become an indispensable part of our day-to-day operations. I use it to dispatch and manage every crew route,” says Keating Rohlfing, St. Louis Dispatch Manager. “Our drivers simply log into the app to view their assigned sites. I can see how long they’ve been on-site, what issues they’ve encountered, and if necessary, adjust coverage in real time. It keeps everything running smoothly, even during chaotic storms.”
Accountability and Client Confidence
“I now have real-time insight into the quality of work across all sites,” says Aaron Price, VP of Facilities Management. “Seeing site photos and service logs instantly gives me the confidence that our teams are delivering on expectations. It’s useful year-round—for snow events and every other service we provide.”
Transparent Reporting that Reduces Risk
Clients have also benefited from Yeti’s reporting capabilities. “It’s cut down on unnecessary phone calls,” notes Jason Staube, Chicago Market Branch Manager. “Clients can see when their sites were serviced, and they love the automated reports, which help mitigate liability. Internally, I can track crews and give accurate ETAs—it’s a win-win.”
Safety and Operational Focus
FCF has eliminated the need for constant phone check-ins with crews in the field. “Yeti tracks our teams automatically, which means they can focus on doing their jobs safely,” says Stormy Madden, National Account Manager. “And the detailed email summaries at the end of each job give everyone peace of mind—and proof of work.”
Scaling Made Simple
In the past year alone, FCF has launched new satellite branches in Denver, Columbus (OH), and Milwaukee. According to Danielson, “Yeti has been key to that growth. We can monitor job progress and proactively adjust based on client priorities—even mid-storm. Plus, end-of-event reporting and payroll processes are now streamlined, saving us hours.”
With Yeti Software, FCF has consolidated multiple tools into one centralized platform. Productivity is up. Communication is smoother. Sales have increased. And implementation was fast and seamless across teams.
Ready to See What Yeti Software Can Do for You?
Whether you’re managing a few dozen sites or thousands across multiple states, Yeti Software gives you the tools to work smarter, respond faster, and deliver better service with less stress.
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